Problem:
Dr. Deeming was the orthodontist at a successful practice, with a large patient volume. However, he was looking for ways to achieve substantial growth, with limited clinic and doctor capacity left to capitalize on.
Case Studies Details
About Queensway Orthodontics
Queensways orthodontics have grown to have 9 specialists’ orthodontists across 5 practices, with a combination of 90 years’ experience. They have treated over 15,000 smiles and are the North’s leading specialist provider of Invisalign®. Dr. Deeming is a founding member of TIO in the UK and have fully embraced the TIO program, learnings and guidance, which is reflective in his continuous growth, expansion and innovation
Dr. Guy Deeming
Queensway Orthodontists
Now:
- Largest provider of Invisalign in the UK.
- 5 Locations.
- 8 Orthodontists.
- 1500 patients a year.
- His brand is about digital, virtualization and social media domination.
How They Got there:
Dr. Deeming decided to focus with us on systems that would both achieve growth and free capacity including:
- Increasing aligner expertise with the TIO on demand webinar and our consultant led clinical training events.
- TIO implemented a lead nurture system and software to automate front desk follow up and commenced email marketing sequences.
- Implementing Dental Monitoring to convert clinic appointments to remote ones
- Implementing Smile Mate for virtual consultations. Dr. Deeming now only sees new patients virtually.
- TIO created a strong social media strategy & advertising campaign to support influencer growth and the digital brand of the practice.
The TIO network and services have provided a clear and structured consultancy for all aspects of my private practice. The mentoring is superb, honest and bespoke.