One question many people ask is whether blogging is still worth it. Short answer: Yes! And here are the reasons why we say so.
1. It helps drive traffic into your website
The advantage of having a blog is that every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
2. You can repurpose blog content for social media
Blogging for your business also helps you get discovered via social media such as FB, Twitter , Instagram or GMB. Every time you create a new article, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Instagram — which helps expose your business to a new audience that may not know you yet.
3. It helps convert website traffic to leads
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
4. It drives long-term results
The good thing about posting blogs is that your page is there forever. So, for example if you post something on your GMB or on your Instagram, it’s not searchable. It’s like push marketing where people might see your post, or they might not. But your blog article is always there, so even if years later after posting, someone searches on Google about Invisalign cost, or clear braces, they might still be able to find your article, click on it and convert. The result carries on for years and years, so it drives long term results.
5. Blogging helps with link building
Inbound links or backlinks are among the 200 factors the Google algorithm considers when ranking a site on its search engine result page. They also help you build your domain authority.
6. It helps you share practice news
As mentioned before, a blog gives you a great opportunity to share your practice news. Updates such as practice renovation, new staff members, any event that you might be running or community work that you have been involved in. These are all great content that you can utilize to engage with your current patients but also reach to your potential customers.
So where do you start?
- Choose your topics- what is the goal or benefit of the blog post?
- Create the structure of the blog post. In general, a blog post should have an introduction, main part, and conclusion (similar to writing an essay).
- Choose your blog title- what will capture the audiences attention?
- Keep your paragraphs short. There is a good possibility that the majority of your readers are on mobile so make it easy for them to read the content.
- Add links when it makes sense. Internal linking helps search engines discover new pages on your website .
- Do make use of keywords (but not keyword stuffing). Don’t add keywords in the text for the sake of doing so but do it only when it’s natural to read.