Newsletters or more specifically, email newsletters have many advantages associated with them. When used properly, it can generate new patients and help in their retention. It helps build relationships with the reader and keep the practice at the top-of-mind of the potential patient. According to a study done by McKinsey & Company, email marketing is […]
Read MoreRead Time: 1 minutes
Video content is not going away! In fact, it’s more important than ever so we’ll continue helping you out as much as we can. Think about including video content in your emails: The subject line – merely mentioning the word ‘video’ in an email subject line can increase the clickthrough rate by 13%. Increase leads […]
Read MoreRead Time: 3 minutes
When embarking on the often-mythical journey of building a video asset bank for your practice, it is hard to know where to start, what to include, and frankly is this even worth the cost and hassle? The below article is designed to help demystify the process by identifying key points of consideration, supplemented with a […]
Read MoreRead Time: 5 minutes
