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5 Ways to Make Your Brand More Authentic

Your practices authenticity plays a massive part in your customers’ buying decisions. A survey of more than 1,500 consumers showed that 90% think authenticity is important when trying to decide who should get their business. Add social proof It’s one of the best ways to build trust in your practice and add authenticity. Provide evidence […]

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Practice Growth

Top 7 Free social media tools

Top 7 Free Social Media Tools

Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do you share valuable information with them, but you can also engage with them, receive valuable feedback and ideas for topics, connect with other people in your industry, and reach out to influencers, among other […]

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Social Media

How to make your Facebook ads work post iOS 14

2021 was the most challenging time for Facebook advertisers. Ask any Facebook media buyer and they’ll tell you performance is down since the iOS 14 update in April 2021. The release of iOS 14, Apple’s new pro-consumer privacy protections, brought in a substantial impact on any apps that utilise this data for advertising or other […]

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Social Media

Facebook Targeting

Facebook Advertising offers a wide range of options when it comes to targeting your ideal audience. This is why 80% of businesses use Facebook and Instagram advertising in their marketing plans, and most see a positive ROI when they run campaigns. Demographic Overlays We have demographic overlays such as age and gender which can be […]

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Social Media