Newsletters or more specifically, email newsletters have many advantages associated with them. When used properly, it can generate new patients and help in their retention. It helps build relationships with the reader and keep the practice at the top-of-mind of the potential patient. According to a study done by McKinsey & Company, email marketing is […]
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Your practices authenticity plays a massive part in your customers’ buying decisions. A survey of more than 1,500 consumers showed that 90% think authenticity is important when trying to decide who should get their business. Add social proof It’s one of the best ways to build trust in your practice and add authenticity. Provide evidence […]
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All new team members receive the necessary training when starting a new role. However, due to workloads and time constraints, we rarely revisit the skill sets and processes when offerings change or your practice services evolve, or to simply maintain optimum performance. This is especially true when it comes to the New Patient Call. We […]
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At least once, every practice owner has looked at the state of the orthodontic industry and thought, “What just happened?” It seems like every few years, the industry undergoes another seismic shift. To start, the market is becoming diluted by anyone and everyone. New orthodontic competitors sprout up while paediatric and general DDS competitors have […]
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