Your practices authenticity plays a massive part in your customers’ buying decisions. A survey of more than 1,500 consumers showed that 90% think authenticity is important when trying to decide who should get their business.
Add social proof
It’s one of the best ways to build trust in your practice and add authenticity. Provide evidence of how your current and previous customers love your practice and how you have given them their dream smile.
Social proof gives your marketing a human touch that breaks down barriers to trust, add it into your marketing wherever you can. Use a variety of social proof through reviews, social media posts, on your website, email nurture campaign and in your practice.
Share your story
Your story is what separates your business from your brand. Strong brands have a mission behind them. Share why you became an orthodontist, why you wanted to change people lives through their smile
Use real images
Share real photos of your team, your practices, different stages of treatment and your patients in your marketing.
Leads response better to authentic images of real patients rather than stock or model images, they want to see real people, receiving real treatment.
How you interact with your leads & patients influences how your leads & patients perceive your brand.
If you want to build a truly authentic brand, you need to practice what you preach and stay transparent with your customers.
Listen as much as you speak
When marketing your practice, ensure you are listening to what your patients are saying about you and your practice.
You can adapt a lot of audience research methods, like surveys and social listening, for customer feedback purposes. Pay attention to what your patients are saying about your services and address concerns where you can.