Newsletters or more specifically, email newsletters have many advantages associated with them. When used properly, it can generate new patients and help in their retention. It helps build relationships with the reader and keep the practice at the top-of-mind of the potential patient. According to a study done by McKinsey & Company, email marketing is […]
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Deciding which content is best suited for your website and social media can be challenging. Below we’ve created simple guidelines with tips illustrating appropriate topics and ideas for each category. Follow these recommendations as a foundation for best practice when choosing the types of content and where to place it. Website content should be clear, […]
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Video content is not going away! In fact, it’s more important than ever so we’ll continue helping you out as much as we can. Think about including video content in your emails: The subject line – merely mentioning the word ‘video’ in an email subject line can increase the clickthrough rate by 13%. Increase leads […]
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When embarking on the often-mythical journey of building a video asset bank for your practice, it is hard to know where to start, what to include, and frankly is this even worth the cost and hassle? The below article is designed to help demystify the process by identifying key points of consideration, supplemented with a […]
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Introduced in 2017 by Google, Google Posts allows businesses to post text and photos directly to Google My Business (GMB). These posts appear on the local panel and on Maps. If used effectively, Google Posts can increase traffic to your website and boost conversions. They are also a great way to engage with customers because […]
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At least once, every practice owner has looked at the state of the orthodontic industry and thought, “What just happened?” It seems like every few years, the industry undergoes another seismic shift. To start, the market is becoming diluted by anyone and everyone. New orthodontic competitors sprout up while paediatric and general DDS competitors have […]
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Facebook Advertising offers a wide range of options when it comes to targeting your ideal audience. This is why 80% of businesses use Facebook and Instagram advertising in their marketing plans, and most see a positive ROI when they run campaigns. Demographic Overlays We have demographic overlays such as age and gender which can be […]
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Every day, our inboxes are flooded with a barrage of automated emails that do little else besides giving us the task of taking 5 minutes at the start of our day to one of the following – marking them all as unread without reading, deleting, or unsubscribing from the newsletter altogether. It is estimated that […]
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As we all know, in today’s digital world photos and videos are a great way to promote your practice. They provide current and potential patients an insight into your business and the services you provide. Allowing customers to view photos and videos on things like before and after transformations, team members, or the practice itself […]
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