Be Clear Orthodontics

Dr. Laura Duncan

Be Clear Orthodontics


Dr. Duncan opened her new clinic just before COVID-19 hit. With only one staff member, no referring dental network, she had to rely entirely on a strong digital marketing strategy. Using TIO’s wider team to attract large numbers of patients quickly and streamline new patient processes to only deliver high quality patients.


  • Dr. Duncan was a diamond Invisalign provider in her first year.
  • She now has 3 full time staff
  • Started over 180 patients despite COVID-19

How They Got there:

Dr. Duncan utilised the digital, community and consultancy services that TIO offers its members. The launch of her successful new practice was achieved through:

  • TIO creating and implementing big budget digital marketing campaigns, across Facebook, Instagram, and AdWords with campaign specific landing pages.
  • TIO designing, building, and launching a new, high converting website.
  • The implementation of exceptional virtual consultations and patient journey, creating 100% in clinic conversion rate.
  • Total lead follow up automation and email marketing to reduce staff time.
  • TIO consultants executed TC Training to improve conversions and cross train non-TC clinical staff, due to only having a single staff member.


“I never in my wildest dreams thought I'd go from opening a cold squat clinic to 400 private patients a year within two years (especially as those two years were through COVID).

I owe most of that success to TIO’s hard work and expertise. They have been my partner through it all and I couldn’t have done it without them.”

- Dr. Laura Duncan

Queensway Orthodontists

About Be Clear Orthodontics

Orthodontics in the Dr. Duncan blood – following in the footsteps of her father, Dr Grant Duncan, Dr Duncan has treated patients in three different continents using the latest technology and appliances that orthodontics has to offer, her practice is the North-West is thriving became a Diamond Invisalign provider in their first year of being open.

Fully embracing the TIO program and utilising our digital services and training has enabled Dr. Duncan to allow patients to have fewer appointments and shorter treatment times without compromising on their final smile.