Orthodontic Patient Marketing Strategies | The Invisible Orthodontist

Patient marketing strategies

Patient-to-patient referrals are typically the largest segment of an orthodontic specialist’s referral base. Our goal when it comes to patient marketing strategies is not only to continue to increase the number of referrals you receive from patients and families that have received treatment in your office, but to streamline and systemize the processes that are used in the marketing to these patients.

Some of the topics we routinely address are:

  • Online reputation management
    These days instead of asking friends and family for referrals, people are going online to communities, forums and online reviews. You need staff training and systems and software to protect your online reputation.
  • Pending patient ‘mop up’ strategies
  • Patient loyalty & family programs
  • Retainer & lifetime guarantee
  • Successful executions of in-office promos and events
  • Referral incentives that work