Ongoing TC & staff training
The nature of TC role has changed dramatically over recent years. The types of patients and leads are changing. Online leads are different from word of mouth referrals, or dental referrals. And patients know more than ever with direct to consumer products entering the market more and more. TCs need to be able to adapt to each different type of patient and they need to be able truly uncover the patient’s motivation so that they can assure the patient that the treatment they advise can address their concerns.
We teach tips and tricks to help your TCs work with each different patient type and help them identify true motivators. We will also advise how to educate a patient who wants simple treatment, but needs a more complex treatment plan. It is important that an orthodontic practice can differentiate its specialist expertise in comparison to the likes of providers such as Smile Direct Club. The TC’s job is not only to explain the expertise of you as the doctor but also educate the patient that the treatment outcome is achieved by the skills doctor and not appliance. This begins to indirectly address dentist treatment and direct to consumer models without direct criticism.