Orthodontic Promotional Events | The Invisible Orthodontist

Event marketing

Promotional events in the orthodontic specialty practice can be massively successful if done correctly. They can also be a huge cost to the practice if they are done poorly. We work with our members to ensure that events not only are profitable, but trackable and repeatable. We find that many practices are eager to host promotional events, but quickly become fatigued by low attendance, a lack of goals or targets attached to the event, or simply no strategy behind what the event is looking to accomplish.

Event marketing:

  • Invisalign open house event
  • General promotional events, contests and offers
  • Dental or professional events for referring businesses

Each event type is broken down to cover the following:

  • Strategic planning
  • Tracking and analytics
  • Execution that results in new patient starts
  • Review and future edits