Orthodontic Practice Marketing Program | The Invisible Orthodontist
The Invisible Orthodontist > Growth coaching

Practice marketing

While digital marketing can result in new leads, an equally if not more important aspect of your overall program is your offline practice marketing and how you convert leads into patients. At TIO, our team focuses on the entire patient journey and provides hands-on support to achieve consistency and efficiency in your marketing programs, allowing you to convert more.

Strategic planning

The first step to developing your practice offline marketing strategy is proper strategic planning. After understanding your current marketing plans and strategies, your consultant will identify your biggest areas of marketing opportunity. This will include identifying new and different marketing strategies for your practice, as well as improvements on current strategies to bring the greatest return on your investment.

Practice marketing

With the strategy set, your consultant will then lead your team through a tailored on-demand orthodontic marketing program, specifically targeting opportunities and implementing the most valuable strategies to you. Through this program, we'll develop a new marketing strategy for your team to implement into your practice every 4 weeks. After 12 to 18 months, our goal for the practice is to have a sophisticated marketing plan up and running, incorporating more than 50 strategies that target the three key referral sources - your referring dentists, current patients and your local community.

On-demand learning

  • Covering digital marketing training, local marketing strategies and templates, and automated email campaign resources, your team will have everything they need to generate leads and convert leads to patients.
  • You don’t need to close your practice for our training.
  • Our on-demand training is quick and digestible, with sessions as short as 5 minutes and no longer than 20 minutes.
  • Your team can fit our training in between patient appointments.
  • Our training is developed by our in-house experts, outside industry experts and is based on what fellow TIO members have implemented successfully in their own practices.

One-on-one dedicated consultant

  • You are not alone - your consultant meets your with marketing team monthly to review the strategies being taught and to be delivered per your practice plan.
  • They help resolve roadblocks and make further suggestions based on their experience.
  • While we work with your team, you remain fully informed. We provide email updates, formal reports as well as an interactive project management dashboard so you can see your team's progress in real time!