Orthodontic Digital Marketing Services | The Invisible Orthodontist

Digital services

Our highly specialized digital team focuses only on orthodontics. With hundreds of orthodontic websites under our belt, you can trust us to transform your digital channels into conversion tools that grow your practice.

Core approach

We strongly believe - and have proven - that your digital channels play a key part in the growth of your practice. There are 4 key facets to our approach:

  • We do it all

    When you work with us, you have a single provider who takes responsibility and accountability for all things digital and makes sure it integrates into your wider practice growth strategy.

  • We only do orthodontics

    Our digital team works exclusively in orthodontics, having built hundreds of orthodontic websites and concurrently managing dozens of practice campaigns. We have real life practice experience too, so we understand what happens to patients after they visit your website.

  • Our all-inclusive fee ensures you don't waste your money

    Our fee doesn't include any mark up and isn't volume driven, so you can be sure we are focused only on the results that matter and not just increasing your spend. We use our orthodontic digital experience to quickly identify how to deliver the best returns.

  • We keep you ahead of your competitors

    When you work with TIO, you can access levels of service that many small business owners can't on their own. We are always working in the background to continually improve your website through our CRO service, as well as investing time into identifying new digital opportunities so you can take advantage of them before competitors do.

Everything in one place

Working with us, you won't have to worry about your messaging across different channels, that costs will increase or that your campaigns aren’t cohesive. We’ll manage all of that. It’s as close to managing your digital marketing in-house as you can get!

We work closely with your TIO consultant and team to ensure that all of our goals are aligned and results are tracked. We work together to increase your new patient leads, and to ensure these leads feed smoothly into your patient and practice journey.

We handle all of your digital marketing so you can focus on orthodontics! We ask you to trust us, and we will do all we can to get you the best results possible.

What we do for you

Your website

  • Web design
  • Web development
  • Website and DNS hosting
  • Monitoring
  • Maintenance and updates


  • Website copy
  • Customized for lead optimization and SEO
  • Landing page copy

Search engine optimization (SEO)

  • Setup and optimization of Google MyBusiness (GMB) as required
  • Citation building
  • Online review strategy
  • Reputation management software
  • Website optimization

Paid advertising

  • All major channels including Google, Facebook, Instagram and Bing
  • Retargeting setup and management
  • Split testing of creative and campaigns
  • Setup, copywriting, ongoing optimization
  • Performance tracking
  • Daily monitoring

Email marketing

  • Patient relationship management (PRM) software
  • Ready-to-go email templates

Social media

  • Influencer strategy consulting
  • Social media influencer database
  • Social media influencer creative
  • Organic strategy consulting including posting library


  • Custom quarterly report
  • Virtual meeting to review report with Digital Manager
  • Live dashboard (launch Summer 2019)
  • Quarterly digital insights newsletter featuring digital experts, innovation and trends
  • One-on-one virtual meeting to discuss and review reports

Live chat

  • Software for website
  • Setup and support
  • Out of hours management options available